Welcome
The Man Behind the Curtain is a humorous account of Ron Elgin’s forty-year career in the intensely challenging, extraordinarily competitive, and sometimes insanely whacky advertising agency business.
To the first rule of storytelling ‘Make me care,’ Ron Elgin, in The Man Behind The Curtain, adds, ‘Make me laugh’ and ‘Make me think.’ In this latest collection of stories from a life before and during a brilliant career in advertising, Ron shares life lessons that range from the harrowing to the hilarious, from the embarrassing to the inspiring.
Keith Reinhard
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